INS ecosystem (INS has the prerequisites to perform an ambitious task of disrupting the grocery industry)
★ ABSTRACT
This white paper explores global grocery market challenges, a technology paradigm shift
offering transformative potential, and the business and technical aspects of the solution INS is
developing for capitalizing on this potential. Highlights of the paper follow below:
The grocery market, one of the largest consumer markets in the world, is forecast to reach $8.5
trillion by 2020. It is reaching a digital tipping point, with much of its growth to come from
online. Online grocery, being the target segment for INS, is expected to grow from $98 billion in
2015 to $290 billion in 2020, according to IDG estimates.
Despite the tremendous growth, the grocery market has two large interrelated
problems - abuse by grocery retailers and ineffective trade promotions.
INS has the prerequisites to perform an ambitious task of disrupting the grocery
industry based on our deep industry knowledge and confirmed interest from the
largest grocery manufacturers in the world.
★ MARKET OVERVIEW
3.1. GLOBAL GROCERY MARKET
❖ The grocery market is one of the largest consumer markets in the world: it is expected
to reach $8.5 trillion by 2020 with up to 50% share of a customer’s wallet
❖ Grocery retailers have acquired a dominant market share and high concentration: up to
90% of the market in many countries is controlled by a handful of retailers
❖ The grocery industry is reaching a digital tipping point, with much of its growth
expected to come from online
A VERY LARGE MARKET WITH EXTENSIVE IMPACT
The global grocery industry is forecasted to grow at a 6.1% annually from 2016 to 2020,
reaching an estimated $8.5 trillion in 2020. The grocery market is a defensive one which
14
means that it tends to stay stable in good and bad economic times, given there will always be a
demand for food.
One of the biggest segments of retail and comprising a significant share of the consumer’s
wallet, the industry has a deep impact on grocery sector stakeholders, particularly
manufacturers and consumers. As an example of the consumer impact, the figure below shows
the portion of consumers’ household spending on food in a variety of countries.
Share of household expenditures spent on groceries
15
14 Source: Persistence Research, Food Retail Market Will Reach $8,541.9 Billion Globally
★ ONLINE GROCERY MARKET
❖ Online grocery, being the target segment for INS, is expected to grow from $98 billion
in 2015 to $290 billion in 2020
❖ Grocery is the last major consumer market moving rapidly into online, offering
tremendous opportunities for those who will lead this shift
❖ INS is well equipped to lead in the online grocery segment and is addressing key
consumer demands - cheaper prices, higher convenience, better quality, and unique
rewards directly from manufacturers
ONLINE GROCERY WILL EXPLODE
The global online grocery market increased by 16% in 2016. IGD projects double-digit annual
growth rates for online grocery in largest markets by 2020. Top 10 global markets alone are
expected to explode from $98 billion in 2015 to $290 billion in 2020.
OVERVIEW
The INS ecosystem will become the first global decentralized grocery marketplace where
consumers can buy products directly from manufacturers, enjoy low transparent prices for a
wide range of high quality products, and save on direct promotions. Manufacturers compete for
consumers and interact with them directly.
Comparison with competitors
INS Ecosystem Limited, incorporated as a BVI company (“INS”), is the official entity that creates
the INS tokens, platform and technology. INS is focused on releasing open source cryptographic
technologies that enable operation in the INS ecosystem. For the avoidance of doubt, the INS
tokens do not provide token holders with any ownership or other interest in INS. Token holders
are not entitled to any guaranteed form of dividends, revenue distributions, and voting rights.
To become an ecosystem participant, the user creates an account on the INS platform. During
the registration, the system will create a user profile and a wallet. Each participant of the
ecosystem will be provided with a wallet that preserves all data in the decentralized database
and interact with other parties, utilizing smart contracts. We plan to place the INS token on
cryptographic token exchanges, giving an opportunity to openly buy them (to residents of
countries where the purchase of digital tokens does not violate local laws).
ECOSYSTEM PARTICIPANTS
The ecosystem will be built in accordance with a scalable and decentralized approach that
ensures stability and sustainability in the long term.
The ecosystem will involve the following participants, which will participate as depicted in the
next diagram:
● Platform
● Consumers
● Manufacturers
● Fulfillment (fulfillment center operators and workers, couriers)
PLATFORM
The INS platform is a decentralized marketplace that allows manufacturers to join, publish their
products for sale, carry out promotion and loyalty campaigns, and get feedback from
consumers. It enables consumers to order those products and facilitates the order fulfillment
process.
INS roles include:
● INS token creation and the token launch to fund development and expansion
● Establishment of a decentralized, fair and secure model for order execution
● Development of smart contracts to run the order payment and fulfillment process
● Release of the customer website and app, fulfillment app for fulfillment center workers
and couriers, and web interfaces for manufacturers and fulfillment center operators
● Creation of an effective incentive model for all parties to join the INS ecosystem
● Development of an active marketing campaigns to ignite initial traction
● Elaboration of the ecosystem’s regulatory aspects
BLOCKCHAIN & SMART CONTRACTS
Blockchain is a shared-database technology, mostly popular for underpinning bitcoin digital
currency. It works with linked databases that update digital ledgers unceasingly.
Smart contracts are self-executing contracts with the terms of the agreement between buyer
and seller being directly written into lines of code. The code and the agreements contained
therein exist across a distributed, decentralized blockchain network. Smart contracts permit
trusted transactions and agreements to be carried out among disparate, anonymous parties
without the need for a central authority, legal system, or external enforcement mechanism. They
render transactions traceable, transparent, and irreversible.
The INS platform is designed as a very high-load system. The market potential for the INS
ecosystem consists of millions of users, each of them making dozens of orders per year. The
main focus is on performance, in which we seek smart contracts support, predictability, stability,
and ease of use. We plan to use the most proven and scalable open source technologies and
constantly monitor alternative technical implementations.
As the existing blockchain platforms such as Ethereum have inherent limitation in transaction
bandwidth (currently limiting to a dozen tx/sec), and prospective platforms and frameworks are
only in the development stage, we also consider designing and developing our own INS
blockchain platform in the future, where nodes are selected from a semi-trusted set of
supporters. Given the trust in the nodes, we will implement one of much faster consensus
algorithms from the BFT family (HoneyBadgerBFT/Zyzzyva/others), enabling up to thousands
transactions per second. A smart contract virtual machine will run on top of the consensus
algorithm. The state of the INS blockchain will be regularly anchored to the most popular smart
contract ledgers (at least ETH) so that proofs of state and proofs of transaction (within INS) can
be verified by Ethereum smart contracts (like it is currently done in BTCRelay or will be done in
the future in Plasma). Common optimization techniques such as state sharding and payment
channels will be also implemented.
ROADMAP
Our roadmap involves many different aspects, such as technology development, operational
infrastructure installment, signing partnerships, and launching marketing initiatives. The
preliminary roadmap is presented below. Dates and activities may be subject to change.
TOKEN SALE
SUMMARY
Start date: 11:00 AM (GMT) on DECEMBER 4, 2017
Payment methods: BTC, ETH, LTC, DASH, USD (bank transfer)
Soft cap: 20,000 ETH
Hard cap: 60,000 ETH
Token exchange rate: 1 ETH = 300 INS tokens
Total token supply (max): 50,000,000
Min purchase: 0.1 ETH
TOKEN SALE PROCEEDS
The funds raised during the ICO are planned to be used in accordance with the roadmap.
Planned fund allocation % Amount
Research & Development 50.0% $9,000,000
Marketing & Sales 27.8% $5,000,000
Admin & Operations 14.4% $2,600,000
Legal 2.8% $500,000
Contingency 5.0% $900,000
Our roadmap assumes development of all features for the INS platform and feature-rich apps
and interfaces for all ecosystem participants, as well as a strong sales and marketing support to
accelerate adoption by manufacturers and consumers.
Research & Development costs cover all R&D expenses, including design and development of
smart contracts, cryptographic mechanisms, the INS platform, apps and interfaces, SDK, etc.
Includes opening of an R&D center with approximately 35 engineers.
Admin & Operations costs include salaries of all INS employees excluding the R&D team.
Marketing & Sales budget will be allocated on acquisition of both manufacturers and
consumers.
Legal costs include all legal expenses associated with expansion of the INS ecosystem in
different countries.
Contingency fund is calculated as 5% of the total budget.
More Info:
Website: https://ins.world/
Facebook: https://www.facebook.com/ins.ecosystem/
Twitter: https://twitter.com/ins_ecosystem
Telegram: https://t.me/ins_ecosystem
Whitepaper: https://ins.world/INS-ICO-Whitepaper.pdf
BTT Link: https://bitcointalk.org/index.php?action=profile;u=1072443 (Hasan986)
Eth Address: 0x26710628faEa62aAC68A38DeA5A3C619483a55EB
★ ABSTRACT
This white paper explores global grocery market challenges, a technology paradigm shift
offering transformative potential, and the business and technical aspects of the solution INS is
developing for capitalizing on this potential. Highlights of the paper follow below:
The grocery market, one of the largest consumer markets in the world, is forecast to reach $8.5
trillion by 2020. It is reaching a digital tipping point, with much of its growth to come from
online. Online grocery, being the target segment for INS, is expected to grow from $98 billion in
2015 to $290 billion in 2020, according to IDG estimates.
Despite the tremendous growth, the grocery market has two large interrelated
problems - abuse by grocery retailers and ineffective trade promotions.
INS has the prerequisites to perform an ambitious task of disrupting the grocery
industry based on our deep industry knowledge and confirmed interest from the
largest grocery manufacturers in the world.
★ MARKET OVERVIEW
3.1. GLOBAL GROCERY MARKET
❖ The grocery market is one of the largest consumer markets in the world: it is expected
to reach $8.5 trillion by 2020 with up to 50% share of a customer’s wallet
❖ Grocery retailers have acquired a dominant market share and high concentration: up to
90% of the market in many countries is controlled by a handful of retailers
❖ The grocery industry is reaching a digital tipping point, with much of its growth
expected to come from online
A VERY LARGE MARKET WITH EXTENSIVE IMPACT
The global grocery industry is forecasted to grow at a 6.1% annually from 2016 to 2020,
reaching an estimated $8.5 trillion in 2020. The grocery market is a defensive one which
14
means that it tends to stay stable in good and bad economic times, given there will always be a
demand for food.
One of the biggest segments of retail and comprising a significant share of the consumer’s
wallet, the industry has a deep impact on grocery sector stakeholders, particularly
manufacturers and consumers. As an example of the consumer impact, the figure below shows
the portion of consumers’ household spending on food in a variety of countries.
Share of household expenditures spent on groceries
15
14 Source: Persistence Research, Food Retail Market Will Reach $8,541.9 Billion Globally
❖ Online grocery, being the target segment for INS, is expected to grow from $98 billion
in 2015 to $290 billion in 2020
❖ Grocery is the last major consumer market moving rapidly into online, offering
tremendous opportunities for those who will lead this shift
❖ INS is well equipped to lead in the online grocery segment and is addressing key
consumer demands - cheaper prices, higher convenience, better quality, and unique
rewards directly from manufacturers
ONLINE GROCERY WILL EXPLODE
The global online grocery market increased by 16% in 2016. IGD projects double-digit annual
growth rates for online grocery in largest markets by 2020. Top 10 global markets alone are
expected to explode from $98 billion in 2015 to $290 billion in 2020.
OVERVIEW
The INS ecosystem will become the first global decentralized grocery marketplace where
consumers can buy products directly from manufacturers, enjoy low transparent prices for a
wide range of high quality products, and save on direct promotions. Manufacturers compete for
consumers and interact with them directly.
Comparison with competitors
INS Ecosystem Limited, incorporated as a BVI company (“INS”), is the official entity that creates
the INS tokens, platform and technology. INS is focused on releasing open source cryptographic
technologies that enable operation in the INS ecosystem. For the avoidance of doubt, the INS
tokens do not provide token holders with any ownership or other interest in INS. Token holders
are not entitled to any guaranteed form of dividends, revenue distributions, and voting rights.
To become an ecosystem participant, the user creates an account on the INS platform. During
the registration, the system will create a user profile and a wallet. Each participant of the
ecosystem will be provided with a wallet that preserves all data in the decentralized database
and interact with other parties, utilizing smart contracts. We plan to place the INS token on
cryptographic token exchanges, giving an opportunity to openly buy them (to residents of
countries where the purchase of digital tokens does not violate local laws).
ECOSYSTEM PARTICIPANTS
The ecosystem will be built in accordance with a scalable and decentralized approach that
ensures stability and sustainability in the long term.
The ecosystem will involve the following participants, which will participate as depicted in the
next diagram:
● Platform
● Consumers
● Manufacturers
● Fulfillment (fulfillment center operators and workers, couriers)
PLATFORM
The INS platform is a decentralized marketplace that allows manufacturers to join, publish their
products for sale, carry out promotion and loyalty campaigns, and get feedback from
consumers. It enables consumers to order those products and facilitates the order fulfillment
process.
INS roles include:
● INS token creation and the token launch to fund development and expansion
● Establishment of a decentralized, fair and secure model for order execution
● Development of smart contracts to run the order payment and fulfillment process
● Release of the customer website and app, fulfillment app for fulfillment center workers
and couriers, and web interfaces for manufacturers and fulfillment center operators
● Creation of an effective incentive model for all parties to join the INS ecosystem
● Development of an active marketing campaigns to ignite initial traction
● Elaboration of the ecosystem’s regulatory aspects
BLOCKCHAIN & SMART CONTRACTS
Blockchain is a shared-database technology, mostly popular for underpinning bitcoin digital
currency. It works with linked databases that update digital ledgers unceasingly.
Smart contracts are self-executing contracts with the terms of the agreement between buyer
and seller being directly written into lines of code. The code and the agreements contained
therein exist across a distributed, decentralized blockchain network. Smart contracts permit
trusted transactions and agreements to be carried out among disparate, anonymous parties
without the need for a central authority, legal system, or external enforcement mechanism. They
render transactions traceable, transparent, and irreversible.
The INS platform is designed as a very high-load system. The market potential for the INS
ecosystem consists of millions of users, each of them making dozens of orders per year. The
main focus is on performance, in which we seek smart contracts support, predictability, stability,
and ease of use. We plan to use the most proven and scalable open source technologies and
constantly monitor alternative technical implementations.
As the existing blockchain platforms such as Ethereum have inherent limitation in transaction
bandwidth (currently limiting to a dozen tx/sec), and prospective platforms and frameworks are
only in the development stage, we also consider designing and developing our own INS
blockchain platform in the future, where nodes are selected from a semi-trusted set of
supporters. Given the trust in the nodes, we will implement one of much faster consensus
algorithms from the BFT family (HoneyBadgerBFT/Zyzzyva/others), enabling up to thousands
transactions per second. A smart contract virtual machine will run on top of the consensus
algorithm. The state of the INS blockchain will be regularly anchored to the most popular smart
contract ledgers (at least ETH) so that proofs of state and proofs of transaction (within INS) can
be verified by Ethereum smart contracts (like it is currently done in BTCRelay or will be done in
the future in Plasma). Common optimization techniques such as state sharding and payment
channels will be also implemented.
ROADMAP
Our roadmap involves many different aspects, such as technology development, operational
infrastructure installment, signing partnerships, and launching marketing initiatives. The
preliminary roadmap is presented below. Dates and activities may be subject to change.
SUMMARY
Start date: 11:00 AM (GMT) on DECEMBER 4, 2017
Payment methods: BTC, ETH, LTC, DASH, USD (bank transfer)
Soft cap: 20,000 ETH
Hard cap: 60,000 ETH
Token exchange rate: 1 ETH = 300 INS tokens
Total token supply (max): 50,000,000
Min purchase: 0.1 ETH
TOKEN SALE PROCEEDS
The funds raised during the ICO are planned to be used in accordance with the roadmap.
Planned fund allocation % Amount
Research & Development 50.0% $9,000,000
Marketing & Sales 27.8% $5,000,000
Admin & Operations 14.4% $2,600,000
Legal 2.8% $500,000
Contingency 5.0% $900,000
Our roadmap assumes development of all features for the INS platform and feature-rich apps
and interfaces for all ecosystem participants, as well as a strong sales and marketing support to
accelerate adoption by manufacturers and consumers.
Research & Development costs cover all R&D expenses, including design and development of
smart contracts, cryptographic mechanisms, the INS platform, apps and interfaces, SDK, etc.
Includes opening of an R&D center with approximately 35 engineers.
Admin & Operations costs include salaries of all INS employees excluding the R&D team.
Marketing & Sales budget will be allocated on acquisition of both manufacturers and
consumers.
Legal costs include all legal expenses associated with expansion of the INS ecosystem in
different countries.
Contingency fund is calculated as 5% of the total budget.
More Info:
Website: https://ins.world/
Facebook: https://www.facebook.com/ins.ecosystem/
Twitter: https://twitter.com/ins_ecosystem
Telegram: https://t.me/ins_ecosystem
Whitepaper: https://ins.world/INS-ICO-Whitepaper.pdf
BTT Link: https://bitcointalk.org/index.php?action=profile;u=1072443 (Hasan986)
Eth Address: 0x26710628faEa62aAC68A38DeA5A3C619483a55EB
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